Work Experience

SimpleHealth
2022

Plat4orm PR
2021 - 2022

Vanguard University
2017 - 2021

Senior Content Strategist | April - August 2022
Created and led integrated content strategy for brand and marketing teams, including development of brand tone, voice, and content pillars. Managed team of writers and consultants, as well as an organizational editorial calendar, which kept all areas of branding and marketing aligned. Oversaw content topics, including writing and editing, for company blog, social media, emails, web copy, app updates, and patient experience platforms. Was instrumental in marketing strategies for launching new verticals and scaling growth of new acquisitions. 

Senior Associate, Media and Influencer Relations | November 2021 - April 2022
Managed media relations for multiple clients, including development of story ideas, researching opportunities, writing pitches, leading outreach, and cultivating relationships. Additional tasks included managing team of writers, evaluating and managing incoming media requests, staffing media interviews, providing spokesperson support, and interacting with clients to assist in meeting company goals.

Director, Advancement Communications | June 2018 - November 2021
Served as lead strategist and project director for a range of advancement communications, including print and digital content for annual giving; planned giving; corporate, government, and foundation relations; alumni engagement; donor relations and stewardship; major gift and campaign initiatives and internal and external communication for President’s Office. Also led strategy for university public relations, including reputation management, media pitching and hosting, and production of proactive and reactive messaging, including press release and media advisories. Served as primary writer for university president. Other tasks included driving development and execution of strategic communication plan for University advancement; acting as Editor in Chief for Vanguard Magazine; creating compelling content to educate and inspire students, donors, alumni and friends; assisting with concepts, event narrative, messaging and marketing for fundraising events; and served as project manager for all creative content required from university marketing department and external contractors.

Internal Communications Manager | August 2017 - May 2018
Created and executed strategy for university internal communication, including management of internal portal and email strategy, as well as content creation, copywriting and copy editing for university marketing. Tasks included creating internal and external communication messages and timelines; ensuring communication consistency; drafting messaging for senior executives; fostering story pipeline to deliver content to web, magazine, and PR teams; management of multiple student writers and communications coordinator; rebranding of Vanguard Magazine; and acting as communications consultant to university partners and departments.

Freedom Movement
2016 - 2021

Executive Director, Marketing + Communications | July 2016 - Present
Oversaw content strategy and implementation of all external communication for ministry events and programs, ensuring messaging across all platforms is consistent with ministry voice, objectives and values. Served on executive team, speaking into ministry direction, mission, values and main event details and goals. Worked with Executive Director to develop, enhance and maintain brand look, feel and voice, including acting as lead website content manager, as well as writing all external marketing and communication resources. Acted as brand and booking manager for organization founder, managing all aspects of speaking calendar, as well as liaising with clients regarding travel and technical logistics. Assisted with event management, including set up, volunteer coordination, creation of show graphics and script, and miscellaneous tasks to ensure smooth event flow.

Shepherd’s Grove +
Hour of Power
2015 - 2017

Director of Communications | February 2016 - April 2017
Led external communication for local church (1,200 congregants) and international television ministry (more than two million viewers), ensuring messaging across all platforms was consistent with ministry voice, objectives and values. Led and managed team of graphic designers, external vendors, consultants and copywriters to create, curate and produce print and digital study, communication and marketing resources. Tasks included: working as sole writer for CEO and lead pastor; ensuring consistent messaging and tone; produced all communication strategies and materials, including curriculum, letters from pastors, multiple websites, social media, press releases, and commercial scripts; and interviewing special guests for YouTube-based show.

Manager, PR + Social Media | November 2015 - February 2016
Strategized, created and curated copy and design for all digital communication and marketing resources for the local church and international ministry, including social media,websites and email marketing. Pitched and hosted media for major events and ministry initiatives.

The Walt Disney Company
2015

Communications Representative | August - October 2015
Managed content strategy across digital platforms for D23, the Official Disney Fan Club, including development of monthly content and roll out plan. Worked with marketing team, production team and other internal partners to plan content. Oversaw social media, led email communications, provided reporting and ongoing performance review for D23 communication channels, campaigns and events. Assisted with marketing campaign development and execution, and supported marketing events.